PRINGLES
"THE BIG GAME"
Ahhh - "The Big Game", "Super Sunday", "Football's Favorite Day", "The February Football Finale" - or as we in advertising like to call it, the holy grail of media!
This February, yada yada's team had the privilege of teaming up with one of our all time favorite directors, ALEXANDRA GAVILLET, the iconic photographer MUNACHI OSBEGU, and the lovely agency team over at Weber Shandwick, to produce all of the social and teaser content for PRINGLES as they made their eighth consecutive appearance on the big stage.
Working alongside the broadcast team, we captured a variety of video & stills content that helped the Pringles' team extend the reach of their massive broadcast campaign to the eyes, thumbs, hearts, and stomachs of their social audiences.
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CELEB SOCIAL CONTENT
PAID / ORGANIC / COLLAB POSTS
Leading up to Game Day, the Pringles team wanted a way to tease the content and context of their hilarious hero campaign. To extend the reach of these teaser videos, everything was posted a collab with the respective celebrities and Pringles social channels. The push started with a trendy "pass-the-phone" teaser, before launching into a few more celeb-specific assets.
PASS THE PHONE
NICK OFFERMAN
ADAM BRODY
JAMES HARDEN
the internet did it's thing...
😂 😂 😂
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EVERGREEN ASSETS
FOR PRINGLES SOCIAL CHANNELS
Beyond the hype that celebrity talent and The Big Game brings, Pringles was hoping to extend the reach of this campaign beyond the build up to February, and long after the Champions had been crowned. We worked with the team at Weber Shandwick to create 50+ evergreen deliverables across still and video assets.
BUT WAIT - THERE'S MORE!
ADDITIONAL STILLS / MOTION ASSETS
WINE & PRINGLES
BTS
TRICK SHOTS
MILLENIAL ESSENTIALS
